Type promo synopsis

Overall, this project was a lot of trial and error. I originally had a main idea, but had to make several tweaks throughout the whole process. My main goal was to create a 70's vintage look with my book. I wanted to keep it pretty clean and simple which I thought I was able to execute well. Some of the challenges I experience was being able to keep my text and different elements within the grid. The grid was both helpful and restricting. It was helpful to have a general grid to place all of the text, however when I wanted to explore with bigger letters and shapes it was challenging to make sure it complimented the grid well. But I am happy with the overall look of my poster and book. I think they compliment each other well and it was definitely a good learning experience.

poster